How colors affect our purchasing decisions

How colors affect our purchasing decisions_evidenzaHow many times it happened to be caught by the impulse to buy a product just spotted on an eCommerce website?

It’s not news that the colors have a strong influence on our emotions and that, unconsciously, are able to provide the necessary impetus to take some actions.

That’s why the most important brands have always exploited the psychology of color to communicate with their potential customers. One factor that becomes even more crucial when the act of purchase is through an eCommerce site.

Below is an interesting infographic created by KISSmetrics, containing useful tips on how to structure your eCommerce website.

How colors affect our purchasing decisions