According to estimates, the majority of that number is made up of small businesses and is an important fact because it underlines that a tool such as a social network plays a key role in the development of a company.

The developers have worked hard to create a simpler and more toward the less experienced user. According to some rumors will be also reduced the number of types of banners in order to streamline and improve the experience for advertisers.

In addition to this great achievement Facebook’s COO, Sheryl Sandberg, said that in May there were over 16 million small and medium-sized companies with an active pages.

Stay tuned with Keycode to stay current with the world of the Web

Dear Partners,

This new feature will surely help you since it will allow your customers and potential customers to test our software without obligation and for 30 days.
The only limitation of the demo version, which is activated immediately after filling out the form, is the creation of a single list containing a maximum of 500 recipients.
All the features of our email marketing software can then be used by giving everyone the opportunity to know the potential of WebHat Newsletter.

What will you respond when a customer asks you to try WebHat Newsletter?
Now you can communicate to your customers the link below. By filling the form will be immediately activated an instance of WebHat Newsletter Demo and access to that instance will be sent to the email address that the customer has indicated in the form.

Well, here’s the link that you have to give to your customer:

http://www.webhatnewsletter.com/english/software-newsletter-30-days-trial/partnername

As you have seen, the last part of the link must contain the name of your company.
This will allow us to associate the new user who activated the demo version to the related partner, with full protection of all our commercial network.

Examples of URLs:

http://www.webhatnewsletter.com/english/software-newsletter-30-days-trial/keycode

http://www.webhatnewsletter.com/english/software-newsletter-30-days-trial/webagencyblue

http://www.webhatnewsletter.com/english/software-newsletter-30-days-trial/bluecommunication

We suggest you to insert this link into your website or in a page dedicated to WebHat Newsletter Demo: give more visibility to the product and grow up the opportunity to acquire a new customer.

If you have questions and / or advice please contact us, we are at your disposal!

KeyCode is always in turmoil … we started the work for the organization of the eleventh edition of our Annual Meeting!

Have you seen the new banner on the our website home page dedicated to the event?
This is the access point to the Meeting subscription!

You will be our guests! This will give us opportunity to meet: partner web agency and media agencies will be able to learn and share new business opportunities presented during the meeting related to e-mail marketing, e-commerce and much more.

Come sign up!
Do not forget, there will be a final draw where the first 100 members will have double chance to win the new iPad Retina!

Spend Saturday morning with us in a beautiful location by Garda Lake where you can also watch the famous regatta “Centomiglia del Garda“!

See you at the Meeting!

A research conducted by SEOmoz – American company that specializes in providing software solutions for the SEO activities – on the occasion of an important event (the MozCon) which is held every two years, put evidence out a number of values ​​that we wish to report this post .

(The data is updated to the document released in 2011, but at the next MozCon of July 2013 will be released the new version)

Incoming links to the page (21%) and to the domain (21%)

The number, quality and authority of incoming links to a given page affects  the 21% of the total.

The authority of the links at the domain level, ie inbound links to the domain, affects for another 21%.

Keywords in Page (15%)

The use of the keywords at the page level affects of approximately 15%.

This factor includes the presence of the keyword..

-  Within the page metatags (title, description, keywords)

-  Within the text of the page (content is the king!)

-  Within the h1 tag

-  Inside the URL

-  Within the anchor-text

-  Within the ALT tag of the images and in the Title

-  Etc.

The use of keywords at domain level  (11%)

The presence of the keywords in the domain level influences the SEO for about 11%. The influence is also greater if the keywords are placed at the beginning of the domain.

These are just some of the main elements of influence .. we’ll talk about the others in a future post!

Here they are in preview:

• The metrics level social Page (7%)

• The metrics of the Brand at domain level (7%)

• Factors other than keyword-level page (7%)

• Data traffic / query-level page (6%)

• Factors other than keyword-level Domain (5%)

And if you want to know how to optimize your website created with WebHat CMS at this link you’ll find some posts!

Stay tuned!

Online shoppers have increased by 55% in one year!
In addition, users who make purchases from smartphones and tablets have increased by 165%.

And what are the most purchased products?
At the first place we find the books, followed by clothing, computers and travel tickets. This demonstrates that in these cases the online purchase is a choice, in fact the buyers could buy the same product using the traditional channels.

Do you want to take this opportunity?
The Staff of WebHat has the right product for you: WebHat eCommerce.
WebHat eCommerce is the professional solution for on-line sales that allows you to manage an electronic commerce website easily and quickly. Enter items and customize your showcase. With just a few clicks you will be able to increase your products visibility and to define your sales strategy.

Would you like a tip for your sales strategy?
Change point of view! Never forget that every part of your e-commerce site should be thought putting yourself in the users’s shoes.
Always ask yourself what could be used, what might be afraid, what is the thing he likes more! We would buy more willingly a “tailor-made” rather than an “open to all”, right?
So focus your efforts to learn more about people to whom you are selling your products and change your service according to their needs.

You’ve already found professional tool to your online window, WebHat eCommerce … and now go to the conquest of your loyal buyers!

Stay tuned!

easier and more complete.

With the new wizard you can:

- edit the fields of your lists

- view all your subscriber

- add a new user

All this features, as said, with a new graphical interface.

With all this updates you can schedule your DEM and manage your subscriber directly from the main wizard.

More to come,

Stay Tuned!

First, it is essential to analyze how it should be organized our information architecture for a mobile device that definitely moves away from the classic view of a website designed for large screens. What makes this different vision is the ability to channel information and targeted on a device with a reduced field of view.

Although the majority of the smartphone is able to read any web page, optimize a site that doesn’t mean anything else “do it again”. This is because a classic page, made according to our usual standard, is hardly navigable on a small screen. So to give you an example of how to present the template for a mobile device I show you this picture:

It is evident that is how to navigate on 1/3 of the site. Very often redo the layout is not to rewrite the whole Html with the content, but only change the style sheet depending on the device used, or CSS. Surely in addition to the resolution also compute performance are limited so you may want to avoid javascript animations (slideshow, showreels, etc..) and all those strange effects that we like a lot.

So our mobile site focuses primarily on content. The navigation menu should be more visible, with easily clickable buttons.

So our aim is to make navigation easier and compact. If we need to build specific pages for mobile we consider that HTML5 comes in handy as it is readable from almost any browser for mobile devices. Besides, it makes the code lighter and more understandable for search engines.

An analysis prepared for the interface will ensure optimal viewing our users / customers who will find what they are looking more easily.

With products like WebHat CMS and WebHat E-commerce will help in the optimization without sacrificing ease of use.

Stay tuned.

To celebrate the milestone Linkedin sent yesterday a newsletter of thanks to all members, which lends itself to a thorough analysis from which to extrapolate some best practies.

1)      Subject sewing ad hoc recipient
“Thank you Mario! We have achieved this goal thanks to you and your 565 connections”
As you can see, the reader was called into action with his own name and with a style of communication that aims to make him share. This type of technique from one hand stimulates the opening of the newsletter and on the other hand decreases the distance between user and company.

2)      Informal language
“You and your extraordinary network of 565 connections … are the heart and soul”
The use of informal and participatory language  – given from the continued use of elements such as you, your, you’re, etc.. – Creates a direct relationship with the user that you almost feel part of the company.

3)      High customization
The newsletter sent by Linkedin uses more times within the body of the message, personalized contents on user: the name (repeated several times), the number of connections, the photographs of closer connections (in the image above darkened for privacy reasons).

Pay attention to this type of elements can not only increase the performance of the campaign, but also increase loyalty of its catchment area.

Stay tuned!

Since 2000 the volume of photographs taken has increased enormously as evidenced by the Istockphoto infographic.

The correct image within your communication is a strong element of advantage. A selected image communicates a concept immediatly and in emotional way, striking the attention of the “spectator” instantly.

WebHat is the suite designed for your business that allows you to implement newsletters, websites and e-commerce platforms without limiting your creativity.

Take your own photographs, or, if you want professional and high-quality images purchase them online at the following sites:

• Shutterstock (http://www.shutterstock.com);
• Getty Images (http://www.gettyimages.com/);
• Fotolia (http://www.fotolia.com);
• iStockphoto (http://www.istockphoto.com/);
• Corbis Images (http://www.corbisimages.com/).

Read more about the softwares features:

• WebHat Newsletter;
• WebHate eCommerce;
• WebHat CMS.

Stay tuned!

You see, the Facebook brand page does not attract customers. Virtually every fan of a brand, such as Pepsi, will never return to that page after a “Like”. So what can be the best place to reach the consumer?

Of course the News Feed. Brands are finally embracing social marketing effectively, but there are still many things to learn about the strategies in the medium to long term to maintain this effective.

That’s where EdgeRank comes in. Whether you’re a brand or an average user, it is useful to understand what shows up in your News Feed and why.

Look at the info aside to learn about EdgeRank. And integrate you’re social choises with you’re email marketing campaigns, naturally with WebHat Newsletter!

Are you satisfied with what you see in your News Feed?